Knowledge Base

Our many years of experience in driving adoption and usage of Internet Banking and Bill Pay has yielded a diverse knowledge base.

Take advantage of our expertise in your next educational or marketing campaign. We're here to put our experience to work for you. Read further to learn how the Murphy & Company programs can increase the return on investment of your next consumer marketing promotion.

THE VALUE OF AN ONLINE CONSUMER

• Retention
• Reduced Cost to Serve
• Cross-Sell

The value of an Internet Banking customer should be calculated by the benefits realized by the financial institution for the change in the customer’s habits. The value does NOT have as much to do with the wealth of the customer. 

Statistically and anecdotally our clients have reported through deploying our programs that for every one hundred households touched with post-enrollment education content, six to eight incremental households will move to Bill Pay. This incremental lift offers an approximate payback, based on a $60 value, of $360 to $480 per one hundred households. Although we would assume a more conservative view for Sample Bank and suggest a number closer to $50 per household, it is easy to interpret a significant return-on-investment. 

Our experience is that our programs, represented in this Brief, will pay for themselves from just the increase in incremental Bill Pay users. However, the ability to cross-sell additional products will deliver additional incremental profits to the bank.

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RETURN ON INVESTMENT

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Download ROI Calculator
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The LifeCycle of the Online Consumer©

Download The LifeCycle of the Online Consumer©
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