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Murphy & Company Adoption Marketing Programs

One of the exciting parts of our business is the ongoing opportunity to meet with new banks and credit unions and work with them on specific adoption marketing ideas. After 15 years of "learning this" and "trying that" we have picked the most successful experience and packaged them into programs.

Our program work covers many different ideas, opportunities and technologies. Our programs are organized based on the three primary consumer touch points in the adoption marketing process: at the branch, on the web or in the mail.
At the Branch
What if you could sit down at a computer with a potential customer and walk him through the sign-up process? Help him set up his account and make his first few payments? Answer any questions he had? What if you could do this for every single one of your potential customers? Now you can.More
On the Web

The Internet serves an integral role in the Internet Banking education process. Usage statistics continue to show consumers accessing the system at all hours of the day and night. Each visit creates an opportunity for you to educate potential and existing Internet Banking and Bill Pay users, improving their comfort in using your online channel. To leverage this channel, we offer several programs. More

 
In the Mail
Deliver custom messages carrying your identifiable brand straight to the consumer’s doorstep. Take advantage or our personalized direct mail program and state-of-the-art digital print-on-demand technology to deliver consumer-personalized, relevant and compliant messages to a targeted consumer market. Drive Bill Pay enrollment, increase security awareness or cross-promote another service to your Internet Banking community with our Personalized Direct Mail programs. More
Other Solutions
In addition to our solutions tailored to the branch, web and mail, we offer many solutions to fit the individual needs and special requests of your financial institution. Let us help with our strategy and market planning expertise, our specialized creative services or our online ordering solution, all of which can be molded to suit one or many unique needs.

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