A good strategic plan is the most valuable tool you have. Fortunately, it’s never too late to improve yours. No matter what stage of development you’re in, our strategy development services can help you.
Murphy & Company helps financial institutions create and execute Internet Banking & Bill Payment service strategies by applying our extensive hands-on experience with online financial services.
Whether your institution is launching online services for the first time, or adding new lines of business, Murphy & Company’s expertise will be a valuable asset in support of your planning and delivery efforts.
Domestic and International Services
Building on our expertise, we offer consulting services to educate our clients and assist them with the development of an effective plan. Our most popular consulting offering is a Two-day On-site, Financial Institution-specific Briefing and Strategy Development Session. For institutions that require a group of people to participate in the development of their strategy, this is an excellent opportunity to quickly build and execute an online financial services plan. Some institutions may wish to send just one representative to our Strategy Development Seminars where we cover the same material offered in the two-day onsite session, but at a lower cost in a central location.
Educating customers and employees is the key to a successful online banking strategy. Murphy & Company enjoys the reputation as a leading source for effective customer and employee education material in a wide range of formats. The same expertise that drives our consulting practice also provides us with a unique understanding of the information and messages your customers need to understand before they engage in online banking.
What is Our Approach to Consulting?
Once we establish a scope of work, a member of the Murphy & Company team travels to your office, meets with your staff and creates a customized plan covering:
- Executive Education
- Implementation Plan Review
- Product Positioning
- Product Goal Statements
- Calculating the Budget
- Implementation Schedule
- Open Attendance for Bank Holding Company Employees
- Customer Service and Training Plan Development
- Customer Analysis Model
- Product Features and Benefit Statement
- Review of Security Components and Issues
Strategy Development Seminars
If your financial institution only requires one executive to develop your plan, encourage them to attend one of our Strategy Development Seminars — at a fraction of the cost of the on-site visit. Participants will cover the same topics for the onsite meeting listed above. Also a two-day meeting is held in a central location, this event offers a detailed, action-oriented plan, a schedule of key dates and an outline for implementing their strategy.
| If you are in this phase: |
Research |
Planning |
Building |
Post-Launch |
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| We can guide you through: |
Market Analysis
Fact Finding
Initial Plan
Senior Management
Buy-In |
Create Product Offering
Determine Objectives
Outline
Implementation
Calculate a Budget |
Form Sales & Service Team
Design a Marketing Plan
Educate Staff & Customers |
Manage Ongoing Sales
Build Lasting Relationships
Focus on New Segments
Enhance Functionality |
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