The new requirements put in place by the changes to Reg E will cause a flurry of communication between you and your customers/members. Murphy & Company has teamed up with ClickRSVP to offer their "RED-e" contact database management engine to streamline this process for your financial institution.

Murphy & Company can assist you in managing:

• Outbound Opt In solicitation via e-mail
• Outbound Opt In solicitation via direct mail
• Consumer responses to both e-mail and direct mail
• The acknowledgement from your financial institution to the consumer upon receipt of response

The RED-e process begins with your financial institution creating a database of consumer account you wish to contact in a secure online environment. Each record includes a consumer's e-mail and USPS address, and is loaded into the RED-e database.

With your database in place, the RED-e system will reach out to your targeted consumers by e-mail or direct mail. RED-e offers an FI-branded, web-based microsite for gathering responses from consumers. The call to action, in the form of either a link within an e-mail or a personalized web address (PURL) in a direct mail piece, will direct the consumer to your microsite to indicate their opt-in preference.

Finally, RED-e can generate acknowledgement for responses either in e-mail or printed form.

The reporting system within RED-e will allow you to monitor the progress of your communication campaign, and supports subsequent e-mail and direct mail campaigns.

When the time is right, data from RED-e can be prepared for upload into your core banking system so account profiles are properly marked for overdraft services.

Balancing creative and compliance resources, Murphy & Company has created a series of communication tools which you can jump in and start using immediately. As time and budgets for addressing Reg E changes will be tight, we can provide these templates in a format which allows you to make a few edits, add your brand and rest assured your creative collateral will be polished, professional and personalized.

• Stock e-mail templates
• Two opt-in direct mail piece options (8.5"x11", 11"x17") personalized to the addressee, folded, stuffed and mailed
• Opt-In direct mail templates and self-mailers offered in two themes
• Web banners offered in two themes
• Statement stuffers offered in two themes
• Traditional "Slim Jim" brochure
• Train-the-trainer document

Content is free of charge when material is printed from the M1 web-to-print engine.

If you would like to use the templates and execute campaigns locally, a one-time fee will apply.

View Sample

After you've developed your plan to meet the new Regulation E compliance requirements, you'll want to communicate the changes with both consumers and your staff. Leveraging our experience with online consumer education, Murphy & Company has created a web-based eVideo dealing with Reg E changes. When you purchase our eVideo preparing your customers/members for the July 1st, you'll also receive a video detailing Overdraft Services post-August 15th for no additional cost. Best of all, this video will be automatically updated for you after August 15th.

Highlights Include:

• A consumer friendly overview of Reg E and Reg E changes
• Clear explanations of the different types of transaction affected
• The choice to opt-in or opt-out of overdraft services for ATM and one-time debit transactions
• Helpful tips on how to track and manage account balances
• Branding for your financial institution
• Applicable to both consumer education and staff training

Fully custom eVideos are also available.

Murphy & Company offers the latest, state of the art e-mail and direct mail production services. Once you've decided who you wish to target, the message you want to communicate, and the when and how you want that message delivered, Murphy & Company can professionally execute your campaign.

We use state-of-the-art e-mail and print productions facilities with both digital and offset resources. We also employ a robust "hybrid" e-mail/direct mail campaign management system which will allow us to drive as much communication through the e-mail channel as possible, minimizing print and postage costs wherever possible.

The heart of our E-mail and Direct Mail services is the Murphy & Company M1 Online web-to-print content engine. This powerful tool allows us to place valuable communications content is a web environment, offering you the ability to edit, proof and submit your campaigns for execution all from your computer. This entire process is overseen by our experienced creative services team.

Click here for more information on the M1 Online Ordering System.