We drive the best banking experiences with the latest in technology – Online Banking, Mobile Banking, Cash Management, Remote Deposit Capture, Online Banking System Conversion, Core System Upgrades, and Bank/Credit Union Mergers.
We offer world-class and unparalleled creative services and tools, including user guides, videos and personalized direct communications, along with 25 years of thought leadership for over a thousand clients.
We have over 20 years of
experience in Online Banking
and merger communications!
We have great communications
tools that will educate your staff
and customers at the same time!
Access to our expertise and best practices developed over many years
is free to Murphy & Company clients!
Guides & eGuides
We provide dynamic and customizable Printed Guides & eGuides!
These are our "go-to" products because they serve to educate customers and staff most effectively
and are the cornerstone of our offerings. What is better than having a number of printed guides
available at your branch explaining how your Online Banking experience operates? While your at
it, supplement your order of printed guides with our premium eGuides!
Electronic Quick Start Guides, or "eGuides", provide an efficient tool explaining how your Online
Banking system functions. By simply clicking a link placed on your website that is attached to files
we provide for you, your customers will be directed to a professional, page-turning online guide
chock-full of customizable features! Contact us today for pricing and information!
Take a step further with our Informational Videos!
In a perfect world, you would have personal assistance available to your Online Banking customers
offering them demonstrations and answering questions. What is the next best solution? A complete
and professional video library on your website, branded and customized for your financial institution!
We create professionally-produced informational videos that visually walk your customers through the
features of popular online banking systems. Videos will be accessed through a web-based video window, offering another great opportunity for customization! Included is a unique introduction with professional
talent wearing apparel featuring your logo. In no time, you will be able to visually educate your customers
and help ease them through the process of getting accustomed to your Online Banking experience!
Keep customers comfortable with our Merger Communications program!
Think of all there is to accomplish with a merger: compliance issues, information technology changes,
human resource transitions and more! It would be great to have your marketing and communications
plan already prepared. Guess what? We have a library of tools especially for the merger process!
Digital technology allows for the customization of each packet; so your customer receives information
that is tailored exactly to their existing banking relationship with the acquired intuition. There is no better
way to make your potential customer more comfortable with the upcoming transition than to convey your interest in retaining their business with a packet of information created especially for them! If you have a merger in your future, please contact us today for pricing and information!
Provide easy online service transitions with our Conversions program!
It is a complicated and time-consuming process when you are making a change with your Online
Banking services. Sometimes, the marketing and communications that need to take place get lost
in the upheaval of the change. It is crucial to make sure your customers fully understand what
changes are taking place. Murphy & Company has assisted hundreds of financial institutions with
their marketing communications, ensuring a smooth conversion.
We will customize a plan that is a right fit for your financial institution, utilizing the correct mix of our
existing programs to ease the transition for both your employees and customers! Contact us today
for pricing and information!
Inform your wide customer base with our Direct Mail program!
Even in today's high-tech world, direct mail still plays a valuable role in reaching a customer base.
As more financial institutions transition from one Online Banking vendor to another, it is imperative
to have at least one direct mail piece to support the electronic communications which typically
accompany such events. Direct mail is still a very effective vehicle to drive specific product
enrollments such as bill pay and mobile banking.
Take advantage of the efficiencies Murphy & Company can offer you with our high quantities of
print pieces, and let us send out your financial institution's product-centered communications on
your behalf. Contact us today for pricing and information!
Educate customers about bill pay with our Bill Pay In A Box service!
Many of your customers are likely apprehensive about switching over to an online platform to pay
their monthly bills. When you consider the added inconvenience of having to educate themselves
about how to utilize your online bill pay platform, it is easy to understand why many customers
decide against using this money and time-saving convenience.
Murphy & Company can help simplify these steps with our "Bill Pay in a Box" service, a quick start
guide that walks the customer through the new process. These pre-printed guides come with your
choice to be generic or branded, and can be shipped to you quickly! Contact us today for pricing
About Paul A. Murphy
Paul A. Murphy is one of the pioneers of Online Banking in the United States. Before they called it "Internet" or "Mobile Banking" in 1992, he participated in one of the first ten Online Banking rollouts at Boatmen's National Bank in St. Louis, MO.
In 1995, Mr. Murphy established a consulting practice, helping some of the largest financial institutions, including Key Bank and Wachovia, as they introduced online financial services to their communities. He was tapped in 2000 to author Banking Online for Dummies, which launched his communications and marketing services agency, Murphy & Company.
Since then, he and his team at Murphy & Company have helped over a thousand community banks and credit unions drive their online offerings, as well as enrollments and usage, with both consulting and world-class creative services. With over 20
years in the industry, they have offered a unique and powerful combination of expertise, creativity and flawless execution of web-based, in-branch and direct
mail communication. Murphy & Company is the only firm in the United States to offer this combination of experience and creativity as they deliver highly branded, state-of-the-art marketing tools in a cost-effective way.
Topic 1: Resetting Your Online Offering
As non-traditional financial service providers come into the market, there is a renewed need to make sure your online presence is in tune with the needs of your members. With Mobile Banking, Remote Deposit Capture (RDC), new interfaces and enhanced business features evolving over the last 24 months, 2016 is a great time to reboot your online channel. In this session, we will take a quick snapshot of industry trends and then tour a few online financial institutions who are doing a great job of promoting their online channel. Bring a pen and note pad, as the session will end with five specific action items for rebooting your online channel.
Topic 2: Merger Communication 101
2016 is a very active year for bank and credit union mergers. Sadly, so much effort is spent putting the deal together and managing the integration that internal and external communication efforts suffer at the low-end of the priority list. In this session, designed for both senior management and marketing managers, we will cover communication basics at the pre-deal, integration and post-launch phases, important strategic checklist items, and review a few tactical communication tools and efforts.
Schedule a speaking engagement with Paul A. Murphy!
We proudly offer both in-person presentations at your events or through group webinar meetings. Contact us today!
Let us help you establish a lasting client relationship!
13610 Barrett Office Drive, Suite 206, Ballwin, MO 63021
phone 636.394.2116 toll free 888.652.8648 fax 636.394.6871